Zhi Tong Cai Jing·2026-03-27 00:31Core Insights - The overall industry outlook remains stable, with both leading firms and smaller companies continuing to enhance their product reserves and long-term IP operations, suggesting a robust mid-term industry climate [1] - The issuance of game licenses is expected to remain relaxed, with new product cycles driven by AI and IP commercialization trends likely to boost performance in the gaming sector [1] Group 1: Game License Issuance - The issuance of game licenses maintains a stable rhythm, with the National Press and Publication Administration releasing 133 game licenses in March, including 130 domestic and 3 imported games [2] - A total of 467 game licenses were issued in Q1 2026, comprising 453 domestic and 14 imported games, with a monthly issuance exceeding 100, indicating a normalized supply [2] Group 2: Product Reserves and Key Releases - Leading firms have a rich product reserve, with notable titles such as Tencent's "Little People Nation" attracting significant attention, having over 2.1 million pre-registrations [3] - Other key domestic game titles include works from companies like 37 Interactive Entertainment, Kyeong Network, and Star Shine Entertainment, showcasing a diverse range of offerings [3] Group 3: Supply Stability and Structural Optimization - The stability of supply has improved, with mobile games remaining the dominant category, as 72 out of the latest batch of domestic games are mobile, accounting for over 97% of the total [4] - The issuance structure is clear, ensuring continuous product supply and enhancing predictability for manufacturers regarding scheduling and revenue release, while also diversifying the types of games available [4]