Netflix Price Hike Signals Confidence, Baird Reiterates Outperform

Baird reiterated its Outperform rating and $120 price target on Netflix (NASDAQ: NFLX), following reports that the company raised subscription prices in the United States. The firm viewed the pricing move as a positive development, noting that the timing appeared earlier than many investors had anticipated. Beyond the immediate revenue impact, Baird said the decision likely reflects management’s confidence in the strength of the platform and validates recent commentary regarding the quality of the user expe ...