Strong Streaming & Game Content Aids Apple's Services: What's Ahead?

Key Takeaways Apple Services hit $30.01B in Q1'26, up 14% y/y, 20.9% of sales; Apple TV viewership rose 36% y/y.Apple boosts Services with MLS streaming, F1 U.S. rights, Friday Night Baseball, and 200 Arcade games. Apple sees 13%-16% sales growth next quarter; 2.5B device base lifts engagement amid rivalry. Apple (AAPL) has been riding on a strong Services business, driven by strong streaming content and an expanding Apple Arcade game portfolio. In the first quarter of fiscal 2026, the Services business acc ...