Bei Jing Shang Bao·2026-03-28 02:52Core Viewpoint - The report indicates that Great Wall Motors achieved record revenue in 2025, but net profit declined significantly due to increased investments in new channels and marketing efforts [1] Financial Performance - In 2025, the company reported total revenue of 222.824 billion yuan, marking a year-on-year increase of 10.2% [1] - The net profit attributable to shareholders was 9.865 billion yuan, reflecting a year-on-year decrease of 22.07% [1] Sales Performance - Great Wall Motors sold 1.3238 million new vehicles in 2025, representing a year-on-year growth of 7.23% [1] - Overseas sales reached 506,800 units, which is an increase of 11.6% compared to the previous year [1] - Global sales of new energy vehicles amounted to 406,000 units, showing a significant year-on-year growth of 26% [1] Strategic Initiatives - The company is accelerating the development of direct user connection channels and enhancing marketing for new models and technologies [1]