The First Blockbuster Stock Split of 2026 Is Just Days Away. The Stock Skyrocketed 30,490% in 25 Years and Has More Upside Ahead, According to Wall Street

Company Overview - Booking Holdings, formerly known as Priceline.com, has evolved into the world's largest online travel company, initiating a significant 25-for-1 stock split in 2026, marking its first forward stock split in history [3][4]. Stock Performance - Since its IPO in 1999, Booking's stock has appreciated by 753%, and over the past 25 years, it has surged by 30,490% [4]. - The current stock price is above $4,200, making it the first blockbuster stock split of 2026 [5]. Financial Results - In 2025, Booking Holdings reported revenue of $26.9 billion, a 13% increase year-over-year, with adjusted earnings per share (EPS) of $228.06, up 22% [7]. - Gross bookings reached $186.1 billion, growing 12%, supported by room nights of 1.24 billion, which increased by 8% [7]. Dividend and Payout - The company declared a dividend of $10.50 per share, payable on March 31, representing a 9.4% increase compared to 2025, with a payout ratio of 22% [8]. Future Outlook - Management forecasts a revenue growth of 15% and adjusted EBITDA growth of 12% for the first quarter [9]. - Wall Street analysts are optimistic, with 79% rating the stock as a buy or strong buy, and an average price target of approximately $5,802, indicating a potential upside of 34% [10]. Analyst Insights - HSBC analyst Meredith Prichard Jensen has a buy rating with a price target of $7,746, suggesting a potential upside of 79%, citing the company's strong Q4 results and undervaluation [11]. - The stock has decreased by 24% from its peak, trading at about 25 times earnings, which is below its three-year average multiple of 29, presenting a buying opportunity for long-term investors [11][12].