Netflix’s early US price hike seen as potential boost to revenue, Jefferies says

Netflix’s early US price hike seen as potential boost to revenue, Jefferies says Proactive uses images sourced from Shutterstock A surprise move by Netflix Inc (NASDAQ:NFLX, XETRA:NFC) to raise its US subscription prices on Thursday has prompted analysts to weigh whether the move was already accounted for in the company’s full-year 2026 guidance. The streaming giant increased its ad-tier plan to $8.99 per month from $7.99, the standard plan to $19.99 from $17.99, and the premium plan to $26.99 from $24.9 ...