Nike's China stumble exposes execution gaps

[1/3]People walk past a showcase of Nike store on Wangfujing street in Beijing, China August 7, 2025. REUTERS/Maxim Shemetov/File Photo Purchase Licensing Rights, opens new tab SHANGHAI, March 30 (Reuters) - Nike's (NKE.N), opens new tabtroubles in China are being laid bare as operational missteps collide with fierce domestic competition and a cooling consumer, revealing execution flaws at the U.S. sportswear giant beyond just a backlash against foreign brands. Greater China accounts for around 15% of Nike' ...