CMSK(SZ:001979) Xin Lang Cai Jing·2026-03-30 12:17Core Viewpoint - China Merchants Shekou is committed to enhancing urban living in Xi'an through cultural events and community engagement, exemplified by the successful Tulip and Underground Music Festival, which reflects the company's mission as a "carrier of a better life" [1][2][14] Group 1: Event Overview - The first music festival featured performances by notable artists, including Wang Dazhi from the Black Sa band and DJ HEH, celebrating local culture with a sea of one million tulips and attracting over a thousand city elites [2] - The event serves as a platform for China Merchants Shekou to integrate local sentiment, lifestyle, and social interactions, showcasing its commitment to not just building quality residences but also enriching urban emotional connections [2] Group 2: Future Events and Community Engagement - The music festival marks a new beginning for the community engagement efforts, with a three-week series of events planned, including a balcony concert featuring the Take Five choir, aimed at creating a sense of belonging and enhancing daily life experiences [4] - The diverse musical scenes aim to reflect a high-quality urban lifestyle, emphasizing that true improvement in living conditions begins with space and culminates in enriched daily experiences [4] Group 3: Market Performance and Product Strength - The festival's popularity aligns with the strong market performance of the Lin Yu Man Island project, which has achieved remarkable sales, including selling six out of ten buildings within 33 days, establishing itself as a leader in Xi'an's improvement market [6] - The project is strategically located in a mature area with comprehensive amenities, including transportation, commercial, medical, and educational facilities, addressing the demand for high-end living in the northern part of the city [6] Group 4: Company Vision and Future Plans - China Merchants Shekou aims to transition from a developer to a community builder, focusing on enhancing urban living standards and creating valuable, warm living environments through continuous cultural activities and community engagement [14] - The company is dedicated to leveraging its brand strength to empower urban development and redefine living standards, ensuring that improvements in living conditions are tangible and experiential for residents [14]