海尔智家(6690.HK):2025年业绩低于预期 公司提高股东回报 派息率吸引 维持买入
Ge Long Hui·2026-03-31 14:40

Group 1 - The company's 2025 performance is below expectations, with revenue and net profit projected to grow by 5.7% and 4.4% respectively, reaching 302.33 billion RMB and 19.55 billion RMB [1] - In Q4, the company's revenue and net profit declined by 6.7% and 39.2% year-on-year, falling short of both internal and market expectations [1] - The company's gross margin for the year was 26.1%, a decrease of 1.1 percentage points year-on-year, although operational efficiency improvements partially offset margin pressures [1] Group 2 - In the Chinese mainland market, Q4 demand was weak, with a 15% year-on-year decline in revenue, while the overall business revenue for 2025 grew by 3.1% to 146.5 billion RMB [2] - The high-end brand Casarte achieved double-digit growth, leading the premium market, while the Leader brand focused on younger consumers, growing by 30% [2] - The company's overseas business revenue for 2025 increased by 8.3% to 155.8 billion RMB, with emerging markets showing significant growth, particularly in South Asia, Southeast Asia, and the Middle East and Africa [2]

HAIER SMART HOME-海尔智家(6690.HK):2025年业绩低于预期 公司提高股东回报 派息率吸引 维持买入 - Reportify