META Adds New Features to Drive User Engagement: Can it Aid Ad Growth?

Key Takeaways Meta Platforms adds new features across apps, lifting engagement and ad revenues in Q4 2025. Advertising revenues rose 24.3% to $58.14B, making up 97.1% of total quarterly revenues. WhatsApp expands paid messaging, surpasses $2B run rate with AI tools driving business chats. Meta Platforms (META) is benefiting from its ongoing efforts to introduce new features across its Family of Apps, including Facebook, Instagram, WhatsApp, and Threads. This is expected to boost user engagement, driving adv ...