L'Oréal completes the acquisition of Kering Beauté within the framework of its strategic alliance with Kering

Core Viewpoint - L'Oréal has completed the acquisition of Kering Beauté, which includes the House of Creed and exclusive licenses for Bottega Veneta and Balenciaga brands, marking a significant milestone in the luxury beauty sector [1][3]. Group 1: Acquisition Details - The acquisition includes the House of Creed, a leading luxury fragrance house, and exclusive licenses for fragrance and beauty products under Bottega Veneta and Balenciaga for fifty years [1]. - The rights for Gucci will enter into a fifty-year exclusive license agreement after the current license with Coty expires, adhering to Kering Group's obligations [2]. Group 2: Strategic Implications - L'Oréal's CEO, Nicolas Hieronimus, emphasized that this acquisition strengthens their position as the world's leader in beauty and luxury beauty, aiming to unlock growth potential for these iconic brands over the next fifty years [3]. - Kering's CEO, Luca de Meo, stated that the partnership with L'Oréal will accelerate the development of fragrances and cosmetics for Kering's iconic houses, leveraging L'Oréal's expertise in the beauty sector [3]. Group 3: Company Overview - L'Oréal has over 95,000 employees and generated sales of 44.05 billion euros in 2025, showcasing a balanced geographical footprint and diverse distribution networks [5]. - The company has been recognized as the most innovative company in Europe by Fortune magazine in 2025, highlighting its commitment to research and innovation [6].