Amazon (AMZN) Intends to Revive Smartphones over Ten Years after the Fire Phone’s Failure

Amazon.com Inc. (NASDAQ:AMZN) is one of the Goldman Sachs AI Stocks: Top 12 Stocks to Buy. On March 20, 2026, Reuters reported that Amazon.com Inc. (NASDAQ:AMZN) is working on a new smartphone project codenamed “Transformer,” marking its comeback to the industry more than a decade after discontinuing the Fire Phone. The device seeks to use artificial intelligence and Alexa to provide personalized services such as shopping, streaming, and food ordering. The project is still in development within the company ...