Nike turnaround timeline still unclear amid uneven recovery in China, North America

A Nike logo is displayed at a Nike store on Feb. 5, 2026 in Austin, Texas.Nike topped Wall Street's quarterly earnings and revenue expectations on Tuesday but posted a mixed picture in its two most important regional markets. Nike's largest market of North America continued to show steady growth, as revenue climbed 3% to $5.03 billion, but that was just shy of Wall Street's expectations of $5.04 billion, according to StreetAccount. Meanwhile, Nike's Greater China market is continuing to shrink with revenue ...