Why Nike Says It's Expanding Its $9 Billion Women's Business

Nike has taken its game to the next level in the women’s market, boasting a reported business of around $9 billion — excluding Jordan and Converse. “Our women’s business has grown high single digits on average over the past three years,” Nike President and CEO John Donahoe said during an earnings call with analysts on Thursday (Dec 21). Donahoe highlighted that approximately 40% of Nike’s members are women consumers — and this group is growing, representing a rising portion of new members. This trend indica ...