Disney Uses Parks Popularity to Push Back Against Streaming Losses
To drive subscriber growth and better hold its own against streaming competitors, Disney is turning to consumers’ affinity for other parts of its portfolio to drive Disney+ adoption.The media giant shared in a post to its Disney Parks Blog that starting Wednesday (Jan. 3), Disney+ subscribers receive a free dining plan with a four-night Walt Disney Travel Company package, which includes a resort stay and theme park admission. The move enables the company to use park visitors’ enthusiasm for the in-person of ...