Workflow
Disney Uses Parks Popularity to Push Back Against Streaming Losses
DisneyDisney(US:DIS) PYMNTS·2024-01-03 21:28

To drive subscriber growth and better hold its own against streaming competitors, Disney is turning to consumers’ affinity for other parts of its portfolio to drive Disney+ adoption.The media giant shared in a post to its Disney Parks Blog that starting Wednesday (Jan. 3), Disney+ subscribers receive a free dining plan with a four-night Walt Disney Travel Company package, which includes a resort stay and theme park admission. The move enables the company to use park visitors’ enthusiasm for the in-person of ...