IBM Study: Widespread Discontent in Retail Experiences, Consumers Signal Interest in AI-Driven Shopping Amid Economic Strain

Only 9% of respondents say they are satisfied with the in-store shopping experience; only 14% say the same for online shopping. Roughly 80% of consumers surveyed who haven't used AI for shopping expressed an interest in using the technology for various aspects of their shopping journey. ARMONK, N.Y., Jan. 8, 2024 /PRNewswire/ -- As the retail landscape faces mounting pressure from evolving consumer expectations and economic headwinds, a new global study from the IBM (NYSE: IBM) Institute for Business Valu ...