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Amazon's Buy With Prime Expansion Has Potential to Remake the eCommerce Landscape
AmazonAmazon(US:AMZN) PYMNTS·2024-01-11 20:42

In recent years, Amazon’s Buy With Prime program has undergone significant expansions, transforming the landscape for both the eCommerce giant and the retailers who join the initiative.What started as a straightforward opportunity for merchants to sell listed products directly from their websites has morphed into a powerhouse of possibilities.  The evolution includes automated marketing integration and partnerships with heavy hitters like Shopify and Salesforce Commerce Cloud, presenting merchants with fres ...