NRF 2024: IBM Reports Generative AI Can Bridge the Consumer Expectation Gap with Unified, Integrated Shopping Experiences

NEW YORK, Jan. 15, 2024 /PRNewswire/ -- As we enter 2024, the retail landscape is undergoing a transformation, propelled by changes in consumer preferences and advancements in new technologies. According to a recent IBM (NYSE: IBM) Institute for Business Value study today's discerning shoppers expect a tailored shopping journey, complete with the convenience of product choices, detailed information, diverse payment methods and a seamless integration of in-store and online experiences that cater to their ind ...