Apple's iPhone 15 price cut an ominous sign for Cupertino megacap

In the seven years since its launch, Nintendo has not once cut the price of its rabidly popular Switch gaming console. Nor should it: the Switch has sold over 132 million units, making it the Japanese gaming giant’s second-best-selling device behind the Nintendo DS. Killer apps like The Legend of Zelda: Tears of the Kingdom, Super Mario Bros Wonder and Metroid Prime Remastered ensured Switch sales kept ticking along well into 2023. If not cutting prices is a surefire sign of a product’s enduring popularity, ...