Philip Morris (PM) Poised Well on Pricing, Smoke-Free Strength

Philip Morris International Inc. (PM) has demonstrated solid resilience amid challenges on its path due to its robust pricing power. A focus on smoke-free alternatives as a response to consumers’ growing health consciousness has been helping the company stay aligned with the evolving trends.Strength in Smoke-Free ProductsPM has been making significant strides in transforming its business, acknowledging the change in consumer preferences toward reduced-risk products. Smoke-free products accounted for 36.2% o ...