Take A Contrarian Stance: Starbucks Is A Strong Buy

Christopher Furlong/Getty Images News My Thesis You know, in my country, we don't have Starbucks (NASDAQ:SBUX). Every time somebody returns from a vacation in the US or Europe, they mention that the coffee taste is different. But take notice of what I wrote here—they go to Starbucks and return there on the next vacation. Why is that? Well, it's because Starbucks managed to create a super-strong brand power, a status symbol. I remember my sister wanted to buy Starbucks just for its cup; she doesn't even  ...