A New Power Rises: White Paper from Philip Morris International Examines Societal Impact of the Fifth Estate

LAUSANNE, Switzerland--(BUSINESS WIRE)--A white paper and survey released today by Philip Morris International Inc. (PMI) (NYSE: PM) examine the increasing influence of the Fifth Estate on public discourse. Encompassing a vast and diverse range of independent commentators, social media users, content creators, and online communities, the Fifth Estate poses unprecedented challenges and opportunities for established institutions by empowering individuals and citizen-led movements to drive change. “The Fift ...