Advantage Solutions(US:ADV) Newsfilterยท2024-01-17 15:00Core Insights - Adlucent has joined the Google Cloud Partner program, enhancing its capabilities in delivering cloud-based solutions and maximizing ROI for clients' digital marketing campaigns [1][2][3] Company Overview - Adlucent is a performance marketing agency focused on helping retail and services companies achieve their marketing goals through a scientific approach [4][5] - The agency offers a range of paid media services, including search, shopping, social, retail media networks, display video, and programmatic advertising [4] Partnership Details - As a technology partner, Adlucent gains access to Google Cloud's advanced technology and tools, allowing for the development of innovative solutions on the Google Cloud Marketplace [2] - As a reseller partner, Adlucent can offer Google Cloud products and services at preferred pricing, enhancing clients' ROI from performance marketing campaigns [2] - As a service partner, Adlucent provides expert advice and support to clients, ensuring optimal utilization of Google Cloud's offerings [2] Market Context - The announcement comes at a time when businesses are increasingly adopting cloud-based solutions to improve operations and compete in a saturated market [3] - Adlucent aims to deepen its proprietary software capabilities to innovate and provide new cloud-based digital services for clients [3] Leadership Perspective - The CEO of Adlucent emphasized the importance of combining human expertise with machine capabilities to achieve better outcomes for clients, leveraging the new partnership with Google Cloud [3]