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Sweetgreen wants to be the ‘McDonald's of its generation.' This rival salad chain could beat it
McDonald'sMcDonald's(US:MCD) CNBC·2024-01-19 12:00

In this articleMCDSGThe drive-thru entrance to a Salad and Go location.Source: Salad and GoWhen Sweetgreen went public two years ago, co-founder and CEO Jonathan Neman said the salad chain aspired to be the "McDonald's of its generation."But another salad rival could beat Sweetgreen to the punch: Salad and Go.Founded in 2013, the upstart chain is nearing its publicly traded rival's store count, with more than 100 locations and counting. With backing from its owner, private equity firm Volt Investment, it ha ...