Netflix to Eliminate Its Basic, Ad-Free Subscription This Year

Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant announced the news in its letter to shareholders on Tuesday, saying it will begin with the UK and Canada in the second quarter. After increasing the price from $10 to $12 per month for existing subscribers, Netflix is eliminating the plan altogether for all members. The streamer dropped its Basic ad-free plan for new subscribers in the US and UK in July 2023 and f ...