Choice Hotels (CHH) Enters 2024 With New Growth Initiatives

Choice Hotels International, Inc. (CHH) plans on restyling and enhancing the on-property experiences of five of the eight brands across its upscale and upper upscale portfolio.By leveraging the solid base of 400 upscale hotels and counting, along with new hotel openings comprising 19 properties under Ascend Hotel Collection and nine under Cambria Hotels, CHH aims to become the go-to franchisor for developers looking for differentiated products. Also, an 8% year-over-year increase in revenue per available ro ...