Netflix to Phase Out Basic Ad-Free Plan as Streaming Platforms Hike Prices
Netflix is apparently cutting its lowest-cost, advertisement-free tier in select markets, a move that comes as streaming platforms look to drive more revenue per subscriber both through ad sales and price increases.The streaming platform, which has already made its Basic plan unavailable for new and rejoining members in the U.S., Canada and the United Kingdom, is apparently going further than that.“The ads plan now accounts for 40% of all Netflix sign-ups in our ads markets and we’re looking to retire our B ...