Is It Time to Buy Nike Stock Hand Over Fist in 2024?

Nike (NKE 1.97%) undoubtedly possesses one of the strongest brands in the world. This has led to a successful enterprise in the sports apparel and footwear industry with a leading market share.But the shares have disappointed investors in recent times. They dropped 7% in 2023 thanks to the company's ongoing struggles. This performance lagged the broader S&P 500's impressive 24% gain. As Nike currently sits 43% below its all-time high, is it time to buy this stock hand over fist in 2024?Easy to be pessimisti ...