Taylor Swift is worth $331 million, and counting, to NFL and the Chiefs

The love story between NFL player Travis Kelce and superstar Taylor Swift is apparently worth $331.5 million thus far to his Super Bowl-bound Kansas City Chiefs.That’s according to Apex Marketing Group, which recently estimated the equivalent brand value of the Grammy winner’s association with Kelce and appearances at the Chiefs’ games, from the very first time she showed up at Arrowhead Stadium cheering him on last September through Jan. 22, which excludes Sunday’s victory over the Baltimore Ravens.“It’s r ...