YouTube Q4 Ad Sales Rise 15% As Parent Alphabet Sees AI Investment, Severance Payouts
Google parent Alphabet reported decent numbers for the fourth quarter of 2023, including a 15.5% hike in YouTube advertising to $9.2 billion (from $7.8 billion), solid but disappointing the market a bit with shares down 4%. Most numbers met but didn’t exceed forecasts at a time of very high expectations for tech stocks. Google Search & other advertising was $48 billion from $42.6 billion. Google Network saw ad revenue of $8.3 billion vs $8.5 billion. So total Google advertising including YouTube of $65.5 ...