Starbucks Uses AI-Powered Personalized Rewards to Boost Frequency, Check Size

Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often.On a conference call Tuesday (Jan. 30) accompanying the coffeehouse giant’s first-quarter fiscal 2024 earnings report, CEO Laxman Narasimhan discussed the company’s successful efforts to drive greater value from Starbucks Rewards members.“In the U.S., we implemented targeted offers aimed at bringing our occasional customers into our loyalty program, ...