Adidas Shares Fall After Conservative 2024 Projections—But Company Plans To Sell Leftover Yeezys To Buffer Hit

ToplineAdidas’ shares slumped sharply Thursday morning after the company’s conservative projections for 2024 fell short of analyst expectations, as the company continues to deal with the fallout of severing ties with Kanye West.Adidas shares plummeted on Thursday after the company's cautious projections for 2024.Getty Images Key FactsAdidas’ share price plunged nearly 9% after markets opened in Europe on Thursday, before settling at $178.5 (165.44)—down 6% from the previous day. In its preliminary full yea ...