Live "Cereal Rich" with LOADED, General Mills' Biggest, Boldest Cereal Yet, and Limited-Editon Accessories

MINNEAPOLIS--(BUSINESS WIRE)--New LOADED cereal delivers more of favorite brands like Cinnamon Toast Crunch, Cocoa Puffs and Trix, but now loaded with delicious vanilla crème. To celebrate, General Mills is dropping a limited-edition collection of swag because LOADED is not just rich in flavor, but offers fans a chance to live the Cereal Rich lifestyle. Living Cereal Rich is about living life to the filled-est and bringing maximalism to the breakfast table. Now is the time for maxing out and keeping li ...