Visa: Innovation Boosts Authorization Rates as Merchants Improve the Customer Experience

“There’s a lot going on for merchants today, and they have a lot to juggle,” Saurabh Chopra, head of product, U.S. debit, prepaid and real-time payments at Visa, told PYMNTS.The juggling act includes everything from running core operations to attracting and acquiring new customers.And once those customers have been acquired, it’s imperative to keep them engaged, incentivizing them to make incremental purchases, reward their loyalty and ensure they have an optimal experience while shopping online, Chopra sai ...