Walmart Counters Amazon's eCommerce Lead With Omnichannel Tech

As Walmart looks to shrink Amazon’s growing lead in consumer retail spending, the mega-retailer is turning to new technologies to merge the digital and physical shopping journeys to provide a more frictionless customer experience.  This week, the chain kicked off a range of technology efforts that bring digital convenience into the brick-and-mortar experience and bring in-person-like immersion to eCommerce platforms. For instance, the retailer has begun testing digital labels that light up to help shoppers ...