Apple just did something unusual. Can it help the stock amid growth woes?

Apple Inc. executives have long maintained that the don’t talk about forthcoming offerings before they’re ready, and they mentioned that view again Thursday afternoon. “Our M.O., if you will, has always been to do work and then talk about work and not to get out in front of ourselves,” Chief Executive Tim Cook said on the company’s earnings call. Apple AAPL, +1.33% was going to “hold that” standard to the topic of generative AI as well, he added, in response to an analyst’s question on the company’s AI plan ...