Here's Everything Bud Light Is Doing To Regain Lost Audience—Including New Super Bowl Ad
ABInBev(BUD) Forbes·2024-02-06 20:00
ToplineNearly one year after Bud Light faced boycotts over its brief marketing collaboration with transgender social media personality Dylan Mulvaney, the company unveiled a new Super Bowl advertising efforts and a partnership with controversial comedian Shane Gillis in an apparent attempt to win back old customers.Embattled beer company Bud Light is ramping up advertising the week of the Super Bowl. (Photo by ... [+] PATRICK T. FALLON/AFP via Getty Images)AFP via Getty Images Key FactsBud Light unveiled a ...