iQIYI(US:IQ) TechWeb·2024-02-07 03:36Core Viewpoint - The article discusses the advancements in audio-visual technology, particularly the introduction of the MAX4KHDR ultra-high-definition streaming by iQIYI for the CCTV Spring Festival Gala, aiming to enhance viewer experience and address the challenges of delivering high-quality content across various devices [1][3][11]. Group 1: Technological Advancements - iQIYI is introducing MAX4KHDR ultra-high-definition streaming for the Spring Festival Gala, allowing viewers to experience a near-original quality of the event [1][3]. - The MAX technology aims to address issues related to color display differences and network stability, ensuring a consistent viewing experience across different devices [3][5]. - The MAX certification process helps reduce quality loss throughout the production and broadcasting chain, enhancing the overall audio-visual experience [3][9]. Group 2: Industry Trends - The demand for high-quality audio-visual experiences is increasing, prompting platforms like iQIYI, Youku, and Douyin to invest in ultra-high-definition technologies [1][5]. - The Chinese ultra-high-definition industry is projected to exceed 4 trillion yuan by 2022, indicating a growing market for high-quality content [7]. - iQIYI's efforts in enhancing audio-visual quality are seen as a significant move towards industry-wide upgrades, with a focus on high-quality growth rather than rapid expansion [11]. Group 3: User Experience - Users may not be familiar with technical terms but can perceive significant improvements in viewing experiences with MAX technology compared to standard 1080P [4][5]. - iQIYI has accumulated over 20,000 pieces of 4K HDR content, collaborating with major TV brands to ensure compatibility and enhance user experience [5][9]. - The MAX certification allows users to enjoy a simplified setup process, automatically adjusting settings based on their TV's hardware for optimal viewing [5][9]. Group 4: Market Position - iQIYI's Q3 2023 financial report shows a daily average of 107.5 million subscribers, with a record average revenue per member of 15.54 yuan, indicating strong market performance [11]. - The company is positioning itself as a leader in the audio-visual quality upgrade movement within the long-video industry, potentially influencing competitors to follow suit [11].