Can the Super Bowl save Bud Light?
ABInBev(BUD) Fox Business·2024-02-07 11:51
After nearly a year of suffering sales since Bud Light's fateful partnership with transgender activist Dylan Mulvaney, the beleaguered brand is still looking to make a comeback. Parent company Anheuser-Busch InBev is spending big on Super Bowl ads and forming new partnerships in an effort to rekindle Americans' affinity for the beer that reigned as top-seller in the U.S. for more than two decades before its fall. While Bud Light may not be restored to its former glory any time soon, one expert believes it ...