盲袋销售不能成为监管盲区

Core Viewpoint - The recent trend of selling blind bags by various fast-moving consumer goods brands and department stores has raised concerns regarding product quality and consumer rights, as many consumers have reported receiving substandard or counterfeit items [1][2]. Group 1: Blind Bag Sales Model - Blind bags, similar to blind boxes, involve selling products in opaque bags where consumers cannot see the contents until after purchase, creating a sense of mystery and curiosity [1]. - The blind bag sales model is often used by retailers to clear inventory, but it has led to instances where consumers receive unsatisfactory or defective products, such as out-of-season items [1]. Group 2: Consumer Protection Issues - The information asymmetry in blind bag sales makes consumers reliant on the retailer's marketing, which can lead to misleading claims about product value and winning probabilities [1]. - Consumers face challenges in asserting their rights when receiving defective products, as retailers often refuse returns or exchanges by citing the inherent uncertainty of blind bag purchases [1]. Group 3: Regulatory Response - The market regulatory authority issued guidelines in June 2023 to address the issues surrounding blind box marketing, stating that certain products, like food and cosmetics, should not be sold in blind formats if they do not meet safety and quality standards [1]. - There is a call for stricter enforcement of regulations to ensure that blind bag sellers provide accurate information about the contents and quality of the products [1].