China e-commerce player Temu is about to run its second Super Bowl ad — and do $10 million in giveaways

In addition to the commercial, Temu will be giving away $5 million in coupons and credits, an initiative already underway. On the day of the Super Bowl, Temu plans to do an additional $10 million in giveaways, the spokesperson said.It's rare for a Chinese firm to buy a Super Bowl ad spot, which costs millions of dollars . But this will be Temu's second ad at the football event — it ran its first commercial last year, underscoring how aggressively its parent company PDD is trying to crack the U.S. market.Tem ...