Bud Light ‘lost trust' with consumers, won't turn around without apology, former Anheuser-Busch exec says

While the Bud Light "genie" offered to grant any wish during the beer maker’s Super Bowl commercial, one former Anheuser-Busch executive cautioned the high-dollar advertising attempt didn’t win back customers. "They haven't done a good job of climbing out of this ditch at all. You still have sales that are down 30% week over week, and that's despite them last summer spending three times their planned marketing budget on Bud Light," Anson Frericks said on "Cavuto: Coast to Coast," Monday."The biggest problem ...