OCT(SZ:000069) 扬眼·2024-02-14 00:05Core Insights - The national tourism market experienced a significant surge during the first four days of the Spring Festival, with various travel hotspots emerging, including ice and snow tourism, island tourism, and traditional cultural tourism [1][4]. Group 1: Popular Destinations - Major cities such as Beijing, Xi'an, and Chongqing saw high travel interest, with Harbin leading as the top destination for ice and snow tourism, while Sanya was the most popular for domestic island tourism [1][4]. - The top ten popular scenic spots included Shanghai Disneyland, Beijing Universal Resort, and Guangzhou Zoo, indicating a strong preference for theme parks and wildlife experiences [3][4]. Group 2: Hotel Bookings - There was a remarkable increase in hotel bookings in major counties, with a year-on-year growth exceeding 120%, particularly in regions like Guangxi and Diqun [4][5]. - The demand for hotels in county-level cities was driven by returning home for the New Year and short-distance travel, with local consumption accounting for over 50% of hotel orders [4]. Group 3: Cultural Events - Traditional events such as temple fairs and lantern festivals attracted large crowds, with the 2024 Yuexiu Park Lantern Festival and the Chengdu International Panda Lantern Festival being among the most popular [5]. - These cultural events not only catered to local residents but also drew significant numbers of tourists from other regions [5]. Group 4: Outbound Tourism - The Spring Festival saw a rise in outbound tourism, particularly to countries with visa-free policies for Chinese citizens, such as Singapore, Thailand, and Malaysia, with hotel bookings in these destinations increasing by over 300% [5]. - Singapore experienced an exceptional growth in hotel bookings, with an increase exceeding 800% compared to the previous year [5].