Booking Holdings (BKNG) Aids Gen AI Efforts With New Features

Booking Holdings Inc. (BKNG) is leaving no stone unturned to leverage generative AI capabilities to enhance its trip planning and travel booking offerings, which remains the key growth catalyst for the company. Its shares have gained 49.3% in the past year, outperforming the Retail-Wholesale sector’s 33.1% growth.In this regard, Booking Holdings’ subsidiary, Priceline, added a slew of generative AI-powered features to its Trip Intelligence suite, facilitating the trip planning and booking process for travel ...