Adjust and AppLovin Reveal Ways AI-Powered Personalization Will Drive Next Mobile App Growth Phase

Incorporating predictive analytics into cross-channel marketing provides the insights needed for fast, smart decisions. Post this "Successful mobile app marketing and campaign optimization doesn't require a crystal ball," said Simon "Bobby" Dussart, CEO of Adjust. "By incorporating predictive analytics into cross-device and cross-channel marketing efforts, mobile marketers and developers can unlock the data and insights needed to make fast, smart decisions on budget allocation and to scale confidently." ...