Twilio Report Reveals Customer Data Platforms are a Critical Foundation for AI-Driven Customer Insights

SAN FRANCISCO--(BUSINESS WIRE)--Businesses are integrating customer data platforms with AI and analytics to personalize customer experiences and drive business success, according to a new report from Twilio Segment (NYSE: TWLO). The fifth annual Customer Data Platform Report, which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights. Amidst the wi ...