Diageo mulls sale of Pimm's

Pimm's, the classic English summer drink, has been put up for sale by its owner Diageo PLC (LSE:DGE), along with two other brands. The FTSE 100 drinks giant has hired bankers at Rothschild to explore the sale, with Diageo having owned the gin-based fruity liqueur since its inception back in 1997. Despite the sales process being launched, insiders note that it's still at a preliminary stage and a sale isn't necessarily certain. The punch ingredient is well known for its association with the Wimbledon tennis ...