Bank branches are not going away even if consumers mostly use apps

Banks may have cut back on some of their branches, but maintaining a retail presence remains a priority even in the age of the smartphone.That’s the message from PNC Financial Services Group Inc. PNC, +1.25%, JPMorgan Chase & Co. JPM, +1.06% and other banks that continue to open new branches in some areas, even as they scale back in others.“Bank branches are more than just expensive billboards, they signal a bank’s commitment to the community,” said David Schiff, a senior partner with consulting firm West M ...