DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands, today revealed the identification and mitigation of CycloneBot, one of the most extensive CTV ad fraud schemes ever uncovered. The malicious bot is capable of generating up to 250 million falsified ad requests and spoofing approximately 1.5 million devices daily, leading to an estimated monthly financial impact of up to $7.5 million ac ...