BETTERWARE DE MEXICO ANNOUNCES NEW IDENTITY FOR ITS CORPORATE AND COMMERCIAL AFFAIRS, NAMING IT BEFRA

GUADALAJARA, Mexico, Feb. 29, 2024 /PRNewswire/ -- Betterware de México, S.A.P.I. de C.V. (NASDAQ: BWMX), ("BeFra" or the 'Company'"), the leading direct-to-consumer company in Mexico through Betterware and Jafra, announced a new corporate identity, naming it as BeFra, which is the commercial name registered to recognize the integration of Betterware and Jafra, providing a commercial identity to the group of companies that comprise it and creates an easily identifiable reference. Betterware de México S.A.P. ...